Have you commented on this years Christmas Adverts?

Well its that time of year again when large retailers launch their Christmas adverts and the BBC have reported that “John Lewis Christmas advert: Moz gets a mixed response”. Although focusing on the John Lewis advert, the article also mentions those produced by Marks and Spencer, Asda, Aldi and Sainsburys. These adverts cost a huge amount to make but must mean big business for these companies, or else why would they continue to do them? How does the like of John Lewis determine which adverts are the most successful? Well nowadays there is social media where people will offer their opinions and this can be a good gauge to determine what people think and why. This is very valuable information for planning next years creation.