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What can businesses learn from the Winter Olympics?

So its day 10 of the Winter Olympics at Pyeonchang in South Korea and Great Britain have won 4 medals. For a country that has very infrequent snowfall (but when we get any it causes travel chaos!), this is a tremendous achievement. It just goes to show that if you are focused on a target, are flexible, resourceful and have a will to succeed what can be achieved. This is something we can all learn from but to put this into a business planning context. Sometimes you have to move away from the conventional and the norm (e.g spreadsheets) and consider other ideas and possibilities. It may take you out of your comfort zone but the rewards can be amazing.